FORMED is a brand consultancy specializing in strategy, marketing, partnerships and immersive experiences for fashion, beauty and lifestyle brands. Founded by Stephanie Shimon, the consultancy partners closely with founders and in-house teams, guiding ideas from concept through execution.
With more than a decade of experience leading brand, marketing and partnerships in the luxury fashion industry, Stephanie founded Formed to help brands build from the inside out, developing strategies rooted in a brand's core values and carrying that thinking through every initiative.

Capabilities

Strategy
Brand positioning, marketing strategy, launch strategy, annual planning, budgeting and strategic advisory.

Partnerships
Brand partnerships, sponsorships, strategic collaborations and talent strategy.

Experiences
Fashion shows, retail activations, launches, hospitality experiences, private dinners and brand experiences.

Execution
Cross-functional leadership, project management, vendor management and team integration.