I’m a brand strategist and consultant with over a decade of experience in luxury fashion and beauty. My work spans experiential events, campaigns, partnerships, press strategy, VIP relations, and storytelling, with a focus on helping brands find clarity, build credibility, and create meaningful connections with their audience.

Before launching Formed, I spent years in-house leading brand, marketing, and partnerships at a senior level. That experience gave me a deep understanding of what internal teams need to succeed. Today, I take a hands-on, embedded approach to consulting, often stepping into hybrid roles that blend high-level strategy with day-to-day execution. I bring ideas to life through strong creative direction, thoughtful planning, and operational follow-through.

This includes everything from developing seasonal campaigns and producing fashion shows to building annual roadmaps and guiding launches from concept to market. Every project is grounded in clarity, budgets, timelines, and measurable results.

Based between Los Angeles and Miami, I partner with brands globally and am available for select projects, supported by trusted collaborators and media relationships in key markets worldwide.

Services

• Brand & Marketing Strategy

• Event Concepting & Execution

• Retail Build Outs & Popups

• PR & Talent Relations

• Strategic Partnerships & Sponsorships

• Paid Media & Campaign Amplification