brand direction

Brand Strategy Development
Marketing Leadership
Product and Collection Direction
Market Expansion
Team Leadership and Collaboration
Revenue and Growth
Consumer Engagement
Brand Partnerships and Collaborations

I lead the strategic messaging and marketing initiatives that elevate brand awareness and drive revenue growth. I spearhead transformative projects by defining brand identities, uncovering core values, understanding unique points of differentiation, and aligning goals to effectively execute those values.

With expertise in overseeing organic marketing efforts across various channels, ranging from digital campaigns and social media strategy to content development and experiential marketing, I ensure a cohesive and impactful brand presence.

By collaborating with cross-functional teams, my strategic approach consistently enhances brand visibility, drives global market expansion, and delivers tangible growth, positioning brands for sustained success.

SIMKHAI Rebrand

Mariacarla Boscono shot by Drew Vickers
New York, NY

I led the charge behind SIMKHAI’s successful rebrand in February 2023, transforming the brand's identity to appeal to a global audience. This rebrand included the simplification of the name along with a bold new logo and a refined marketing approach that resonated with both existing and new customers.

I worked closely with cross-functional teams to craft a cohesive narrative that highlighted the brand’s craftsmanship, modern femininity, and commitment to quality. This strategic shift not only enhanced SIMKHAI’s visibility in new markets but also played a pivotal role in driving growth, with the brand seeing significant revenue increases post-rebrand.